 |
Avoiding greenwash: hear how BSkyB became the world’s first carbon neutral mailing company |
|
 |
Jo Fox
Head of environment, accessibility and corporate responsibility
BSkyB |
 |
|
 |
|
|
|
|
Profiting from green DM: Capital One’s journey from junk mail to green mail and how they actually improved their bottom line in the process |
|
 |
Justin Basini
Vice president of brand marketing
Capital One Europe |
 |
|
|
|
|
|
|
Where DM and the environment stand now: progress and what more needs to be done |
|
 |
Roy Hathaway
Head of waste
Defra |
 |
|
|
|
|
|
|
Roundtable discussion – Discussing the Green DM agenda and how it can cut costs for businesses |
|
 |
Noelle McElhatton
Editor
Marketing Direct |
|
 |
Roy Hathaway
Head of waste
Defra |
|
 |
Justin Basini
Vice president of
brand marketing
Capital One Europe |
|
 |
Jo Fox
Head of environment, accessibility and corporate responsibility
BSkyB |
|
|
|
|
|
|
|
An actionable breakdown of the PAS 2020 environmental standard for green direct marketing |
|
 |
Nick Dixon
CEO
Lateral Group |
 |
|
|
|
|
|
|
Targeted marketing = efficiency = profitability |
|
 |
Harry Cooklin
Marketing communications manager
Honda UK |
 |
|
|
|
|
|
|
Closing Remarks
Noelle McElhatton, Editor
Marketing Direct |
|
|
